Gentle cleansing enhances curl, combats frizz and boosts shine on curly or wavy hair. part of our 4-step curl perfecting system that dramatically reduces frizz and defines curl up to 57%* wheat protein and organic aloe blend expands when hair is wet and retracts when dry to enhance curl or wave a refreshing citrus aroma with certified organic lime, lemon, bergamot, orange and other pure plant and flower essences. *Use of the 4-step Be CurlyTM System vs. untreated hair . Massage into wet hair and scalp. Rinse. For best results, follow with Be Curly™ Conditioner, style with Curl Enhancer, finish with Curl Control