Extend the vibrance of colour-treated hair-as only nature can. Our gentle plant-infused shampoo, with 100% organic aroma, helps do what harsher cleansers can’t-resist fading. Keeps hair colour vibrant longer Protects colour-treated hair from damaging effects of sun, water and environmental stresses Leaves hair silky, soft and shiny Massage onto wet hair. Lather and rinse. Follow with Color Conserve™ Conditioner.